Optimize Pages for Search Engine Optimization (SEO)For pages to rank during searches in search engines like Google and Bing, they need to be set up suitably for Search Engine Optimization (SEO). SEO has two broad areas
- On-Page Optimization
- Off-Page Optimization
For the basic essentials, each page should have a clear definition of the keywords that they represent. 1 or 2 keywords for each page is good, more than this dilutes the effectiveness of the individual keywords.
Each page must have clear information for search engines:
- Page URL
- Meta Title
- Meta Description
- h1 Tag
- Page Text
- Alt Text for Images
When you create a page PageWyze sets up the URL, Meta Title and Meta Description exactly as you need for your SEO. The h1 tag for the page title, text for the page and the alt text for images can be setup within the code and content for the page.
These essentials for the page form the base for search engines listing the page in their searches for the keywords that you have aligned the pages with. Their rankings can be then improved using Off-Page Optimization methods.